The app store optimization strategies that are likely to rule in 2019 include enhanced attribution tools, preview videos, the crackdown on pointless reviews and lot more.
Starting from gameplay previews to crackdowns on Google's fake reviews, 2019 is going to be exciting for the present app industry. Conventionally, ASO or App Store Optimization is always focused on text optimizations. Graphics have turned out to be incredibly significant over the past few years considering the conversion rate optimization. You can capture more users if you focus on enhancing your app page's conversion rate. Better conversion rates also improve the keyword rankings.
Are you keen on knowing more about the app store optimization trends that are likely to rule in 2019? If yes, go through the following write-up.
Crackdown on meaningless reviews
This year, meaningless or fake reviews are being actively removed from the app stores. The reviews mostly contain feedback that lack substances. It is extremely important to motivate real users not only to review and rate but also respond to the feedback with relevant solutions to the queries.
Growth of Search Ads
With Search Ads expanding to other nations, the developers are likely to enhance visibility by structuring new campaigns in the market. The ASO agencies that rely on accurate data are capable of leveraging such expansion for developing effectual optimizations and keyword research.
Preview videos will be shortly required to attract new customers. These videos can effectively boost conversions by providing potential users with an insight into the app as well as its key features. The professionals mostly create high-converting and concise videos for the clients by split testing messaging, designs as well as the other video elements.
Enhanced attribution tools
With the huge expansion of ever-growing paid user acquisition and Search Ads, it is critical to comprehend what's exactly going on with the ad spend. In 2019, the developers will continue focusing on the channels and keywords that are driving the performance for your efforts. Having attribution platform and mobile analytics allows you to comprehend the converting keywords and utilize them to the organic ASO along with refining the Search Ads Campaigns.
If you're keen to rely on professional for app store optimization services, it is a must to conduct effectual research. Feel free to choose the professionals that have years of experience in offering top-notch ASO solutions at best rates. You can browse through the Internet and check the official website of the shortlisted companies to see what the former clients have to say about the quality of services they offer.