Do you want to create great social media posts that drive results? Here are some effective content writing tips for you.
Social media plays a huge role in your marketing success. Social media is all about sharing as well as building relationships with your target audience and not selling. The social media platforms offer you a great opportunity to start a conversation with your target group and deliver the message right. All you will need to do is put emphasis on sharing helpful and relevant information for building the trust. When your audience will start trusting you they will automatically get converted being your potential customers.
Given below are some great social media content writing tips from Eclick Softwares, a company specialising in social media optimisation services to create posts that can get the maximum amount of attention from your target audience & inspire engagement.
Make The Posts Highly Relevant
If you want your target group to notice your posts and get engaged with them, make them highly relevant. The more relevant the posts are for your audience, the more success would you get. However, you need to understand the needs, challenges and obstacles of your audience. For example, you need to pick a challenge or need, which may be of high priority to them and then develop the content & social media post, which offer them with that solution.
Speak in The Language of Your Audience
Learn the language that your clients generally use while communicating their challenges and needs. Use that language or speak the way they do while writing your social media posts. By doing this you can help them know that you really understand them & their needs. For instance, remember the difference in language and usage of words while talking to senior level executives on LinkedIn and new moms on Facebook. These two groups of people not only have different challenges and viewpoints but also use different words in their own language when speaking about their needs.
Develop Your Own Voice
Although the social media posts should be written in the language of your target group, they need to be written in your own voice i.e. your brand's voice. You should create the voice with the language & tone that you use while interacting with your target audience. It should be primarily influenced by your company's personality. Moreover, it should be consistent throughout your social media posts.
Keep It Simple & Short
Time is precious and so write content that is short & simple for your social media customers. Make it easy to read, keep it short and crisp and use bullets and headlines wherever possible to draw in attention from your audience.
Use Images, Graphics & Videos
Visual content happens to be more engaging and can tell a story more succinctly and quickly than words alone. A video, graphics or image can often stand alone in the social media posts when it comes to conveying any message to the target audience. So, keep in mind to use images and videos wherever possible. But remember to optimise the visual content for the platform you are posting it in to get the best results.
Add a CTA or Call to Action
Always ask your audience to take some kind of action at the end your content on social media posts by including a CTA. Call to Actions come in various forms and have several purposes. Some CTAs through which you may motivate your audience to take actions include asking them to share or like your post, asking them a question which they may answer in the comments section, directing them to another content, directing them to your site, asking them to subscribe your newsletter and so on and so forth.
So, in order to increase the effectiveness of your content in social media and drive measurable results make relevant posts, speak to your audience in their language by using your own tone, keep the content short and crisp and add images and CTAs. Always keep these tips in mind.