Digital Marketing- Is It Really Cost Effective?

Digital marketing typically uses electronic devices like tablets, computers, cellphones, smartphones and others for engaging with consumers and other business partners. It differs from traditional marketing in a way that it involves the use of methods and channels, which enable an organization to analyze the marketing campaigns and understand what is actually working and what is not in real time.

Generally, digital marketers monitor things like what’s being viewed, for how long and how often, what content works, what content doesn’t work, sales conversions etc. Although Internet is the channel, which is very much associated with digital marketing, others include mobile apps, electronic billboards, wireless text messaging, podcasts, mobile instant messaging etc.

Digital marketing services provided by businesses usually include online advertising, social media optimization, online reputation management and search engine optimization. Getting the most of your money with a digital marketing plan means using all (if not all, at least most) of these services.  

However, many businesses that haven’t made their leap to the online presence are not willing to spend money for a digital marketing plan because they don’t think it to be a worthwhile option. They prefer to use the traditional ways of marketing-i.e., through radio, billboards, television, print etc. which may cost them a fortune.  These businesses should understand the importance of digital marketing in today’s era. Digital marketing can reach those audiences, which are sometimes impossible to reach with conventional marketing. And moreover, it is a much more affordable option than people think.

So, what’s the cost?  Many digital marketing companies may tell you that all these services can cost thousands of dollars per month. However, this is not the case. Although it may vary from one company to the other, here is a breakdown for you.

Online advertising

Online advertising is basically a marketing strategy, which involves the use of Internet as a platform for obtaining website traffic and delivering promotional messages to the right clients. There are plenty of advertising models online, but most of them fall under one of the three categories-Cost Per Acquisition (CPA), Cost Per Click (CPC) or Cost Per Thousand Impressions (CPT). Examples of online advertising include Google ads, Adsense, Facebook Ads, Pop Up Ads, Youtube Ads, Online Classified Ads, LinkedIn Ads and more. The cost of online advertising can be any amount you want to start with.  However, the return will directly be proportional to your investment. So, the more you invest, the better it is!

Social Media Optimization (SMO)

Building brand awareness and increasing sales through social media has become very common these days. But all these are only possible when businesses have social profiles created and maintained in different social networking sites like Facebook, LinkedIn, Twitter, Pinterest, Google Plus and others.  The cost of SMO depends upon the number of posts or creatives on a daily basis.

Online  Reputation Management (ORM)

Online Reputation Management helps to build a positive image of a brand, individual or business on the web but it is generally used when any of them has negative stuffs across the internet. The Online Reputation Managers track mentions of the brand, business or name and promotes the same through positive content suppressing or pushing down the negative results. The cost of online reputation management depends upon the number of pre-agreed keywords that indicate a bad reputation online when searched. 

Search Engine Optimization (SEO)

Search Engine Optimization is the method of improving the visibility of a website on organic search engine result pages by integrating search engine friendly elements into  the site. A successful SEO campaign always has relevant, carefully selected keywords. Your SEO package will depend upon the number of keywords you choose to optimize.  

Digital marketing is relatively a new concept, but it is one of the best marketing options for business. And if you already have a reputation in the market with traditional marketing, use digital marketing as a supplement. However, don’t let the idea of digital marketing cost turn you away from grabbing a bigger opportunity in the market for brand awareness and lead generation. Find the digital marketing services that will work best for your business and go along with it.

Eclick Softwares and Solutions is one of the digital marketing specialists in Kolkata who is always happy to talk with businesses about the new ways to boost their online presence. If you are in Kolkata, give us a call (+91 84200 34951) or send us an email  for a free consultation today.

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