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What Does the Color of Your Logo Say About Your Business?

Colors play a very important role in logo design. They appeal to our subconscious senses and incite us in making decisions. It is a powerful non-verbal form of communication used by the designers. The psychologists have studied how people have been affected by colors for years and the correlation between emotional responses and colors, further driving home the point that picking the right [...]

Digital Marketing- Is It Really Cost Effective?

Digital marketing typically uses electronic devices like tablets, computers, cellphones, smartphones and others for engaging with consumers and other business partners. It differs from traditional marketing in a way that it involves the use of methods and channels, which enable an organization to analyze the marketing campaigns and understand what is actually working and what is not in rea[...]